Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UniCom Technology · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I get it….nothing is free. But to relinquish the access of your app to Google…..that covered the start point to check internet speeds making it impossible to use is pure lunacy……yes I played the game by viewing Google’s ads…….but at no point did Google grant access to start your program…..was I allowed to start your app? Absolutely not….i would have to conclude that either Google is abusive or your organization is clueless on promoting your app….regretfully it is probably both. It appears you won’t get my business and I would suspect this scenario will apply to many thousands more as well.
The adds render the app unusable!!M!
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