Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Leticia Vila · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just purchased an instant pot and downloaded this app. The moment I launched it I was met with subscription notifications and then had ads pop up. I deleted it and found the actual Instant Pot app. This is a scam app
From what I am seeing so far, for someone who doesn’t understand cooking, they are doomed to fail and / or become frustrated with this pot!!….how can you cook spaghetti and meatballs all together in one pot!!?
Advertising said I get the app for free when I bought the thing for 150$. Why am I forced to watch ads?? 800+ recipes? Where? See like 10 in each tab. Taking this junk back
Enjoy the art of cooking with these healthy delicious recipes from cookbook. Discover mouth-watering foods to suffice your cravings. Browse through ex...