Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IndusInd Bank Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Based on my experience, I wouldn’t recommend IndusInd Bank for a business current account. The business banking apps are not very user-friendly. Even basic tasks like viewing debit card details, enabling online/international transactions, managing UPI, or applying for a cheque book often involve complex flows or require assistance from customer support or the branch. Another challenge is the multiple apps - IndusInd Direct, IndusInd Business, and others which makes it confusing to understand which app should be used for which purpose. For business banking, especially in urgent situations, the overall experience feels heavily dependent on manual support rather than self-service. I believe there’s significant room for improvement in the digital banking experience.
The app frequently runs slowly and crashes during various tasks. In addition to these issues, I have noticed that there is no Face ID login option, which is a standard feature in many other banking apps. The absence of this feature not only causes inconvenience for users but also raises security concerns, as Face ID offers an added layer of protection for account access. Moreover, upon checking the App Store, I realized that there has been no update for the app in over a year. Regular updates are crucial to ensure the app remains compatible with the latest devices, operating systems, and to address any bugs or performance issues. I kindly request that your development team prioritize investigating and resolving the performance issues, as well as consider implementing Face ID login functionality. Additionally, it would be greatly appreciated if you could provide a timeline for when we can expect an updated version of the app. Your attention to these matters is essential for maintaining a positive user experience and ensuring the continued satisfaction of your customers.
App is good at all side but for login with MPIN and fingerprint available but there is no option for Face ID for apple users. Please make it available for iPhone users thanks you
IndusInd Bank is proud to present "IndusDirect Mobile App" - our Corporate Mobile Banking Application to enable banking on the go. Corporate customers...