Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Portrait Gallery · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After using other gallery’s mobile apps I was somewhat skeptical about this. However, the way it so seamlessly scans the portraits and begins playing the interviews is like magic! For that reason it’s probably worth putting headphones in before you get started though.
In their own words is an audio-guide with a difference, where portraits of these remarkable Australians speak for themselves. Be intrigued and inspire...