Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Muhlenberg College · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why did blackboard get removed in the latest update? Please bring it back! Also, the app crashes sometimes, but it's overall a pretty good app.
This app is extremely helpful, but in the next update, can you optimize the app for the iPhone 5? Please and thank you!
This app is awesome!
One-stop shopping app to heighten student engagement, and for quick access to the most commonly-used campus resources