Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IMLeagues, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am someone that is typically too lazy and unbothered to write reviews. This app is so bad that even I took the time out of my day to explain why. The amount of ads crammed into every corner of this app make it feel like a sketchy pirating website. Some ads are forced, full screen spots that make you wait a few seconds before you can navigate away but even then the skip button typically opens another window to the advertised app or webpage. Once you get out of those you will always have at least one ad that sits in the corner of your page without the option to close it. Even when prompted to write a review within the app, I couldn’t submit my feedback because I wasn’t able to minimize the keyboard to hit the submit button. UI is not that bad really but the ads make this app borderline unusable.
This is absolutely the worst app I’ve ever downloaded on my phone! The only reason I still use it is because I need to in order to reserve a spot at the gym at my university. As soon as I open the app, it starts making everything on my phone freeze. If I’m listening to music, it’ll stop the music. If I try to navigate to another app, it’ll freeze my phone. Even if I’m not on the app but I haven’t closed out of it completely on my phone, it’ll make my phone freeze to where I can’t even power on or off!! I only go on it to make a reservation and it can actually take up to 10 minutes (when it should only take around 1 minute total!) I don’t know how this app has 4.5 stars! Everyone I’ve talked to has the same problem! Worst app ever!! This needs to be fixed!
Just like the website (which can devour even the strongest computers), there’s so much focus on trying to jam as many ads in as possible that it borderline breaks the app. Schedules glitch out and jump around as ads try and load everywhere. Scrolling around can cause one to somehow open an app at the bottom of the screen. Every time you want to open a new window, ad. I’ve been on IMLeagues for 4 years now and the running joke with my friends is that the website and app’s most functional parts are the ads, while everything else seems to be off the priority list. The app gets lost while you navigate. If you try and go through too many pages it gets amnesia and as you try to hit the back button it keeps opening the same page until you get back home. The buttons are unintuitive and even downright invisible. It took me ages to find out that tapping different parts of a line of text could open up different menus. And this is just the app. The website takes eons to load because it tries to fill half the page with ads. It never creates a proper cookie to remember your information when you come back. The navigation is a maze, and if I have more than two of three tabs open my 16GB RAM desktop will start to cry. But you can bet that those ads will still work regardless of anything else. Ad blocker? Haha. The one part of their website that’s consistently working is making sure you don’t have one of those on.
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