Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kenechi Okolo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Got the app and paid the maximum amount because I was supposed to be able to upload an image to edit. There is no way in the app to upload an image.
My old review is outdated - you can start with an existing image and edit it. You have to use the + button next to the generate button. (This button sitting beneath the prompt area is counterintuitive to me but it does work!)
It’s crazy what we can do on our devices now. Image generation & image editing, just from prompting, all on an iPhone. Even a couple years ago this would’ve been unheard of. We’re living in the future.
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