Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MOBIBRAIN TECHNOLOGY PTE. LTD. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Omg all the whining about ads… they are not unusual or that excessive..and you get $.. however recent glitch has all my equipment gone in the general map area shows all unlocked buildings empty.. hope they fix soon… I do see my list of vehicles..
Fun game, however the ads constantly cut in during the game. This often causes the trucks or the firefighters to go off into the middle of nowhere instead of pausing while the ads play. Also, when you watch the extra ads to get access to the upgraded trucks and equipment, the game doesn’t record how many you’ve watched so you never get the trucks or equipment.
The ads appear at the wrong times. For example, on the way to a fire, the truck is just fine and then the ad plays, but it seems the truck doesn’t stop during the ad so when it ad finishes you find the truck has run off course and sometimes crashes. I know ads are a necessary evil but at least have them play after a mission and not in the middle of a critical action.
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| Name | Price | Type |
|---|---|---|
| Recruiting package | $0.99 | One-time |
| Remove Ads | $1.99 | One-time |
| ChemicalDefenseEquipment Pack | $1.99 | One-time |
| I'm Fireman--$2.99 | $1.99 | One-time |
| Iron Heroes Gift Pack | $4.99 | One-time |
| Tank? Firefighting? | $4.99 | One-time |
| I'm Fireman--$19.99 | $4.99 | One-time |
| Rocket launchers! | $4.99 | One-time |
| Drones! Move out! | $6.99 | One-time |
| Firefighting vehicles | $9.99 | One-time |