Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ali Batukh · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app used to work, but after the recent update, it doesn’t work at all whatsoever at least with the previous version, even though it crashed I was still able to somewhat use it.
Crashes constantly. Only works half the time
This app is terrible. Crashes all the time, it looks like it was designed for the iPhone 1. Lacks anything else then basic features. Only works in landscape mode when you want to read reports.
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