Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zack Smith · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is very nice to use but not if you use dark mode. Day mode works fine and you can read the text but as soon as dark mode is on…the text is gone. Would be nice if it could switch between light and dark mode. It’s great so far otherwise.
Love how this is 20k+ books in one download. Would give it 5 stars if it wasn’t so buggy. For instance it crashes on some books such as Irish Fairytales and then is stuck on that book every time it loads and you have to delete the app and redownload it which is a big deal at over 3 gig. Regardless, great app!
iGutenberg is my self-contained Project Gutenberg ebook reader. It has within it the text of about 28159 free books. After it is installed, iGutenber...