Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Institute for Excellence in Writing · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have an iPhone SE. the screen is small. The app is written for large screens. Many menus in this app have choices that are hidden below the bottom of my screen and I can’t access them. The page won’t scroll to the bottom of the list; I can pull the list up and see the menu choice I want, but as soon as I take my finger off the screen, the list bounces back down and I can’t see my choice to press it. Not everyone is suckered into the world of constant upgrading to bigger phones; I plan to use my SE until I die and I ought to be able to access what I paid for.
Bought this version because I noticed it had a thematic thesaurus section which seemed like it would be helpful. We just feel more confused and overwhelmed trying to find what we’re looking for.
We love this app! It is very helpful for my daughter. I only wish the words had definitions when you clicked on them.
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