Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Institute of Electrical & Electronic Engineers Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a new IEEE member, I feel there’s a lot to love about the app. However, I think the online reader should be implemented a bit more “elegantly” across the board. For example, some magazines are easy to read with the ability to scroll left and right while others require up and down scrolling. Consistency would aid the ease of use and general utility of the app. Additionally, some of the UI interaction is tedious. For example, adding interests is tough when you can’t read the whole interest name. I may just be picky at this point but just a note!
Hello, my name is Alex Quilty, I am currently the IEEE CH4 Calumet Region president, and I am learning how to use your app. I really love the idea of the app because it helps students and others learn what their membership allows them to do, and what kind of tools and information are available out there as well as being able to see your membership # at a quick glance is super useful. However, this app needs serious improvements. Some parts of the app are downright unusable, for example the Privacy Settings does not even properly appear on my iPhone SE2 w/ iOS 15.4. Some parts of the app are just broken, or very odd at times. As much as it pains me to say this, the app needs a lot of work. I look forward to this being a better tool though for students in the future.
Done button at the bottom needs serious improvement. This review itself within the app is showing up as white text. So clearly some style sheet issue or basic navigation need fixing. Love the content, however needs a better UI, search and fundamental back and done type navigation. Needs to work properly on iPhone 12 or newer phones in general.
The IEEE App gives you the ability to engage and connect with all things IEEE: • Personalize your experience and recommendations • Stay up-to-date wi...