Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Apus Media jsc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was looking at the reviews and they looked like they were bad so now I know that I should not play it because of the way the reviews were written and looking
So the game is great but this ad keeps me from clicking the button that I need to. It’s something that YALL ARE SENDING ME APP STORE!!!
Seriously?!! why do you need the connection for?! I just want to playthe games you have on this offline and to avoid having ads 😒😑
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