Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jan Brelje · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It was fun but every 10 seconds (i timed it) there is an ad. I understand ads in a game but they are so extensive that it ruins the game.
I love this game it’s awesome I wanna play it it’s awesome I makes slime before I like the sounds
Boring
How many variations of slime will you get? Simple Control: Tap the button and produce more slime. Knead and squeeze the colorful slime with your finge...