Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zepni Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I first started playing this game, I loved it, but not anymore, so I’ve had to severely downgrade my rating of the game from 5 stars to 2 stars. I even thought about buying the ad-free version., but that most definitely won’t happen now. At lower levels, it is fun with cute horses. But once you get to level 20, it completely falls apart and is just complete frustration. Prior to this, when you merge to upgrade a horse to the next level, the amount of coins you can earn for the new horse almost doubles. For example, at level 19, you get just under 20M coins per second for the two horses you can merge (just under 10M coins per second per horse). When you merge the two horses to get a level 20 horse, that new horse gets you just under 20M coins per second. There’s your reward for merging, so it makes sense. Not so at higher levels where you are PUNISHED for merging horses. You LOSE earning power for merging horses above level 20. Once you get to level 21, merging two horses causes you to LOSE YOUR EARNING POWER. Instead of being able to earn just under 40M for your two level 20 horses, you only get a horse that earns just under 30M, a LOSS of 10M in earning power. And it just keeps getting worse from there with every level you go up. If the fixed this I would give them 5 stars again. Until then, I do NOT recommend this game.
I recommend this game because it has such cute graphics, lots of cute horses and merging horses. The one thing is, there is to many Magic horses!!! I read other reviews and a lot of other people think the game has to many magic horses. I think a lot of us horse experts/ lovers would appreciate more REAL horse breeds Like the mustang, Tennessee walking horse, and fox trotter. Also, to make the game even better you could add a grooming station with curry comb, soft brush, hard brush etc. maybe you could also add tack like the English and western saddle and bridle for other things to collect. You could have saddles bridles and saddle pads cost the coins you earn by racing. Please consider tack!!! I think it would be a really cute option for people to put on there horse. I also think you should add more horse breeds to the game. Thank you so much for reading!!!!
I love this game! It’s super fun and adorable! I am level 22 And I just started like 2 days ago! But why did you have to make magical horses? :/ Not every horse loving girl likes magic. I have loved horses since I was about 2 But I never really cared for Unicorns or Pegasus. I do like water horses though. But it’s just annoying because I finished all of the normal horse breeds (I just got the Percheron and idk if I spelled that right) and next it looks like a Pegasus. It’s so annoying how people think that girls like pink and glitter and magic but no not all of them do. I personally HATE pink and glitter and magic (other then sirens and water horses) So please make like a normal mode and a magic mode where we can pick if we want to do normal horses or magic ones because the magic ones made me rate this is a 3 1/2 :/ Edit: Um this is supposed to be a kids game right? Like maybe 12 and under? If it’s a kids game.. Why is there an ad for cutting chicken.. I don’t know if this is just me bc the store the ad is for is in my town but still.. What kid cuts a whole chicken By themselves? Idk it’s just confusing.. Also The garden scapes or house scapes ad is fake. It’s like a toon blast kind of game not a ‘pull the pin’ or ‘choose the right one to survive!’ So don’t let them fool you. Anyways I love this game so much!
Come and race your hoses in this fun, cute and adorable idle game. Start with a pony and upgrade them by combining them into faster horses. Unlock c...
| Name | Price | Type |
|---|---|---|
| VIP | $2.99 | One-time |
| VIP 2 | $3.99 | One-time |
| VIP 3 | $4.99 | One-time |