Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bradley Johnson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Money for nothing
Forces you to signup for the paid version before you can do anything. Tested the trial of the premium and got 0 for 3 right. It couldn’t identify even basic stones (called quartz a yellow pebble). Don’t waste your time.
Omg, $8 a week that’s crazy. Others other that a month and or a lifetime price. No thanks. I was excited to try it with all the features, but not worth forgetting to cancel.
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