Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Idaho Power Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall, this is a very helpful app. However, there is one persistent UI bug in the usage daily view. For those with on-site generation, the power generated relative to used bar chart is way off. No idea what the bars are relative to, but it looks very wrong when 20 used kWh shows as the same height as 60 kWh generated. What’s weird is on one day, the bar graph shows different relative values day to day even when the kWh used/generated are very close or the same.
Nice job on the app. Gave me everything I wanted to see, and easy to find. As it evolves might be nice to see what kind of power usage idaho power is providing in percentages. Ie. Hydro, solar, other. I can see adding ways to save on heat and cooling but it’s really the same things… insulation, airtight house, efficient appliances, etc Thanks to ID power and developers for working together and building a very nice app.
I have solar and I love being able to track usage day by day. I would like to be able to have it sooner than 3 days out as it currently is now, but other than that this is a vast improvement on usable feedback.
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