Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗International Card Services B.V. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In the latest version of the app the payment flow is wrong (again). After payment is confirmed in the user’s bank app it gets redirected back to the ICS website instead of the ICS app. When opening the app again it’s still on the page to enter the amount.
App not working anymore. It lost all my card details and when I try to register again, endless errors.
International card services app should become available in English as soon as possible.
Keep track of your expenses wherever you are with the ICS Creditcard app. You’ll know what you have left to spend in an instant. Online payments becom...