Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ricardo Miron · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The biggest issue with the new update is that the first toss should be noted in the bottom and subsequent ones going up. The previous version was like that. The new version records the throw from the top down which is generally considered wrong. Because of this, the app now gives inverted readings. This is such a strange change to make which renders the app useless.
The new facelift is so pleasing especially in dark mode. Great job.
I love the simplicity of the app.
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