Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nguyen Thi Ngoc Hang · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App has an excellent idea about learning Icelandic. The way the app is set up is well structured and organized with sample sentences and exercises for reading and speech. There is one major problem though and this has me very frustrated as it is unfair to those trying to learn this language. There are several instances in the conversations and vocab were words are not spelled with the correct characters and then don’t translate correctly in turn. In these cases, the characters for ‘Eth’ and ‘Thorn’ do not show correctly and result in ‘ū’ for ‘thorn’ and ‘d’ with a horizontal line bisecting the upper stick of the ’d’ in place of ‘Eth’. In cases where this error occurs, the affected words do not translate correctly or not at all. If this gets fixed, the rating for this app would easily be a 4/5 stars. Please fix this promptly.
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