Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗International Association of Fire Chiefs · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Conference is outstanding, session have been informative and full of great energy.
This app has great features and is very helpful for scheduling, networking, taking notes, etc.. at events. The thing that is extremely annoying is the need to login every time a course code needs to be added to the transcript. If I am logged in as me, and can see my profile, and see my schedule, why do I have to identify myself again after every course? Very annoying. Just ask for the course code. It seems to be the only negative comment I ever hear about the app. Same issue since I started going to FRI in 2016.
App was great to follow your schedule. Only improvement would be for the ability to input your classes from the app
**FOR ATTENDEES ONLY** The IAFC Events mobile application allows you to view the schedule, presentations, posters, exhibitors, and speaker details fr...