Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Masakazu Yonehara · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
4 years ago, I used to be addicted to this game until someday during 2014, I stopped. So now I decided to come back and download this game and already addicted again! Most addictive game ever.
Cool
I played this one for a long time. One problem, is that you keep winning the same caps most times, and it's hard to tell which caps are in each stage. Fun for awhile!
The two runners' hearts beat as one! If just one of the runners trips, it's game over! Control both runners and clear an endless hell of oncoming hur...