Hungry Caterpillar Play School

StoryToys Limited · iOS

Hungry Caterpillar Play School

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Hungry Caterpillar Play School promotional image

Screenshots

Hungry Caterpillar Play School screenshot 1Hungry Caterpillar Play School screenshot 2Hungry Caterpillar Play School screenshot 3Hungry Caterpillar Play School screenshot 4Hungry Caterpillar Play School screenshot 5Hungry Caterpillar Play School screenshot 6Hungry Caterpillar Play School screenshot 7Hungry Caterpillar Play School screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Hungry Caterpillar Play School Make?

Monthly Revenue
$80.0K
Annualized estimate
$960.0K
Per Download
$8.00

Platform Performance

🍎iOS
Revenue
$80.0K
Downloads
10.0K
Rating
4.3 ★(17,875)

Rating Distribution

4.3
★★★★☆
17,875 reviews
5
5%
4
4%
3
9%
2
21%
1
61%

Top Countries

🇺🇸 US🇬🇧 GB🇦🇺 AU
Reviews (3)▼
★★★★★Daanyul1/3/2019
Great app! Please don’t let Mickey ruin it again!

Update 1/3/19: I appreciate the apology. Have revised from 1 to 5 stars. It’s a great app provided Mickey Mouse stays far away. Original 12/25 review: This has been the only app I’ve ever let my 2.5 year old use. I’ve paid more for this app than any other. After using the free trial, we subsequently paid for the subscription and it has helped my kid learn letters and numbers. I’ve appreciated the relative simplicity and the lack of flashiness when compared with similar educational apps. Until this morning. This morning, Mickey Mouse Disney ads started popping up every minute. It’s ruining the experience and is infuriating. We’ll be cancelling if this isn’t eliminated. Please fix this and apologize for what was essentially a bait-and-switch move. Even if the frequency of the ads was an unintentional bug, its still unacceptable to try to sneakily show advertisements to my child.

★★★★☆Seagreenx77710/16/2018
Ads

This is a really great app for kids, done really well. My daughter and I both enjoy all the fun things to do with in the app. I like how the content is updated frequently. My only complaint is the ads inside the App even after purchasing subscription for one year. I often pay to have ads removed so my daughter doesn’t encounter them while playing apps. Ads are such a nuisance and distracting, especially in the middle of gameplay. It would be my suggestion that you remove ads inside the game for subscription users.

★★★★☆ShiGold4/18/2018
Looks pretty good so far but FIX TYPOS, please!

We just started our free trial, as our three year old loves Eric Carle (and quite frankly, the limited content was way too limited to get a real sense of the app). We are enjoying the bright colors, familiar characters, and variety of games/subjects. Since the book section wasn’t available in our limited content exploration, we went to read one—the one about the frog. The pictures are cute, the information is age appropriate and the animations, though limited, are fun (the sound effects are especially appreciated by my preschooler). BUT! Imagine my surprise to find a typo! Yes it’s a common mistake —“its” incorrectly is spelled “it’s”—but COME ON!!! This is a LEARNING APP and there are grammar errors?!! Not cool. Not appreciated. And definitely NOT what I expect from anything Eric Carle-related (he’s a Big Deal in our household). For the money that we are expected to pay with the auto-renewal, I expect better editing and proofreading. Please look over AND CORRECT the text of the books and other sections of the app as part of the next update!

Version History (95)▼
18.1.01/22/2026
18.0.012/4/2025
17.1.011/13/2025
17.0.010/9/2025
16.3.09/4/2025
16.2.08/7/2025
16.1.07/10/2025
16.0.06/12/2025
15.4.05/8/2025
15.3.04/10/2025
Available In (114 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇯🇵 Japan🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW🇭🇰 Hong Kong🇲🇴 MO🇹🇼 Taiwan
Supported Languages (5)▼
EnglishFrenchGermanPortugueseSpanish
App Details▼

Hungry Caterpillar Play School offers a calming and beautiful environment for young children ages 2-6. Activities are based on Montessori principles t...

iOS App ID
1318671922
Content Rating
4+
Min OS
13.0
Size
451.1 MB
In-App Purchases
Yes
Publisher
StoryToys Limited
Ir

In-App Purchases (10)

NamePriceType
Special Offer (Monthly)$2.99Monthly
Learning - Pay Monthly$6.99Monthly
Learning - Pay Monthly$7.99Monthly
Start learning – Pay monthly$7.99Monthly
Limited Offer - Pay Monthly$9.99Monthly
Learning - Pay Monthly$9.99Monthly
Monthly Membership$9.99Monthly
Annual - Best Value$49.99Yearly
Learning - Pay Yearly - Save!$59.99Yearly
Big Savings - Pay Annually$59.99Yearly