Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HuffPost · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used to use the “look up” feature often while reading an article, now when I need clarification of meaning, I can no longer highlight any single words, look up, copy single words or paste single words into my MW dictionary to look it up. Now when I read the news in Huff and I don’t know the definition of a word I have to pass it up, losing understanding and context. Sometimes I look up a word that I’m familiar with already and I just want to be re-introduced to its meaning and I have not been able to do that for a long time. Strange thing though, I am only able to copy the whole article, if the protection is to discourage plagiarism and manipulation of a specific article I shouldn’t even be able to do that
** update 10/26 Updated app today- links don’t appear to be sensitive anymore. Thanks for the fix. Back to 5 stars unless change happens This is pretty ridiculous at this point. I understand the updates to IOS can mess with an app- but this is a completely useless app at this point. And the fact that such a large company has not fixed this is getting to the point where I’m not willing to use the app anymore. I changed my touch accommodations- adding more and more and more time to the touch duration, messing with the settings and you know what it fixed? Nothing. Literally nothing. And no other app on my phone does anything like this. Literally none. Fix the app. Honestly there just isn’t an excuse to blame the IOS and tell people to change their settings when it’s only happening to THIS app. Super disappointed. No need to copy and paste your answer to everyone else here. I don’t need your IRONICALLY unlinkable links about settings you guys keep copying and pasting. Face palm to this entire thing.
This is the first app I open to check political news every day. But it is HuffPost that make me choose it first—NOT the performance of the app. No matter the number of updates, I have given up on having a pleasant experience with this app. It is always buggy; open an article and sit and wait for it to load, then wait again to move down the page. Be carful when scrolling, because there are so many links you will find it difficult to find a place to scroll from without being taken to another page because you touched a link. Oh yeah—those respond really fast, unlike the link to the article you wanted to read. Once you have touched that link mistakenly, you are in for a real treat—waiting and waiting and waiting for it to load so you can hit the “back” button and wait some more. More often than not, the back button is so unresponsive that it takes several times to get it to work, and since it has now caught up, it takes you back to the home page of the app, where you get to start all over! I generally end up giving up at that point and going somewhere else. Too bad, but since I really like HuffPost political news, I will stupidly try again later. Or maybe I will find another app that doesn’t frustrate me nearly every time I use it.
HuffPost is a Pulitzer Prize-winning digital source of news. We report with empathy and put people at the heart of every story, whether it's about new...