Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hueber Verlag · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This application is the what the Goethe Institute expects students to use for their coursework. The Authors and maintainers of this app should be embarrassed at what clearly is a business decision to sell new students a tool, but make no investment into it‘s Development. Very basic functionality is buggy. There is no caching, no maintaining state from when the application is paused. Authentication is a mess with a notice appearing that ‘My Shelf’ is empty. Downloading for offline. It would be better to remove this feature entirely. Playing offline recordings simply does not work in the mobile view. iPad is the minimal functional view size. As the recommended App for an Institute that represents a language and culture known for it’s precision, this app should strive to continuously reflect Best practices and competent UX/UI design. Apple provides opinionated frameworks to achieve such a front end experience. The Data you are serving is not dynamic and could be easily cached for a snappier experience. The idiom that is appropriate here is to say you are ‘phoning it in’. Goethe shares some of the blame here for not demanding better. It reflects poorly on their commitment to the Customer Experience. #Fail
The app lacks a lot of functionalities which makes user hard to use. For example, there is no undo button, and the delete button there is extremely hard to use. If I am writing some notes on my iPad + Apple Pencil, the UX makes it difficult to follow up with the lecture thus I would still prefer the printed book. Please consider making this app better and integrate with a newer feature and tool like Apple Pencil.
This app stinks. On a laptop or a mobile device it gives more headaches than it does educational opportunities. I wish my school had stuck with the physical book only. Getting in touch with the company is also difficult. I takes them days to reply. This is currently a very unsatisfying app.
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