Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hurriyet Gazetecilik · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Upper half of the screen (‘above the fold’ in traditional newspaper industry terms), which is the most important area for attention is totally dominated with huge ads. Terrible user experience! How can you expect any engagement from users like this!?! Clearly, IT and Design departments of this historical newspaper are not up to its name.
I’m using different applications to check news. Hürriyet was my favorite. Now just advertisements. If they can’t fix I’m deleting this app
We are not a lot to skip the advertising videos. We have to start the application after every advertisement.
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| Name | Price | Type |
|---|---|---|
| Hürriyet E-Gazete 1 Aylık (Monthly) | $3.99 | Monthly |
| 6 Aylık Abonelik (6 Month) | $14.99 | Semi-Annual |
| Yıllık Abonelik (Annual) | $29.99 | Yearly |