Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HOT 97 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Since you guys wanna get rid of the Ebro in The Morning Show there is absolutely no reason for me to even have this app on my phone
HOT97 is a source for me - Music, Entertainment and Important News as well as community engagement. Keep focus on improving as it will be a loved app with future improvements and beyond.
In my limited use the Hot 97 application is useful but is in need of much improvement. The app while easy to navigate could use an overhaul to the plain dreary dark background. One big problem is how sluggish the app seems to be when loading content. I think the app could also be used as a time portal to young listeners today when the radio station was at its peak in the 90’s and early 2000’s. An archive section with classic interviews and personalities from the past such as Funkmaster Flex, Angie Martinez and Star and Buc Wild could be nostalgic to those who are my age and grew up with the station and entertaining to those who did not.
Take the legendary hip hop brand HOT 97 with you anywhere you go! The new & improved HOT 97 app allows you to listen to the hottest hip hop station w...