Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
But sometimes this app won't load or play. I hate missing my old school hip hop on Saturday mornings. Please fix
Okay. I see that the app can be streamed in Safari to play in background. Hadn't noticed that before. It's a 5 star app now.
This is a good app but I would love for it to continue to play in the background when I close it so I can do other stuff with my iPhone.
Steve Harvey in the morning, DL Hughley on the drive home, and Birmingham's Best RB all day long!