Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pavel Vinnik · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
some of the stories stop for no reason. why can’t i finish a story?
Horrors are designed to frighten, shock and disgust while evoking our worst hidden fears, ironically captivating and entertaining us at the same time....
| Name | Price | Type |
|---|---|---|
| 1 Month Subscription | $6.99 | Monthly |
| 1 Year Subscription | $19.99 | Yearly |
| Lifetime Horror | $29.99 | One-time |