Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Polaris Laboratories · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I constantly get loading and server errors while trying to load previous reports
Tried to do this instead of filling out paper forms. It was a nightmare to add a component. One of the more complicated apps I've ever used. Actually the app just kept crashing and going to my home screen. Also tried from I pad. I fill out about 10 samples per week. Sorry I even tried this.
Unable to return to the main App after opening a report. Have to kill the whole App and start over to review the next report.
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