Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Horace Mann Companies · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve had a policy with Horace Mann close to 2 years and the app used to work fine. But, for the last year, I haven’t been able to view my car insurance policy on the app, only on the website. It didn’t bother me at first, but now it’s been almost an entire year. Called support, they basically said “oh yeah we are switching systems over but I can email a copy”. So wait, you’ve been switching systems over for an entire year??? Are they even trying to be competitive? I can view my insurance cards on any other companies app except yours. It’s been a year. Fix it!!!!
Y’all need to update y’all’s app. No wonder I always get error messages trying to log in to the app. It always is failing at the most inconvenient times.
This “update” has a horrible UI and UX. It’s just so bad. The green and white cut through the time and cell strength indicator, the poorly chosen icons, the white home indicator for the iPhone X, XR, XS, and Max cut into some of the bottom buttons and font. Who ever they hired for this app (assuming it’s a third party vendor) should be fired and they should find another vendor to make their app. In addition to that there no modern conveniences! No FaceID or fingerprint, and no quick views or at a glance views. Like it would be nice to be able to see your insurance card just by opening the app. Then if we need to do more we are required to log in. I really think they should hire some college kids to help design the app and have a single project manager over see the project. I’d be happy to do it.
Horace Mann provides insurance products and financial solutions, programs and services designed around the unique needs of educators. With the Horace...