Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hoover Public Library · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The catalog is terrible. You can’t filter results by audience, fiction/non fiction, etc. Browsing for books on a particular topic is next to impossible.
Love this app. Does everything I want it to do well. It probably has some bugs but none I have found yet! Definitely recommend for anyone involved in the Jefferson county library system.
I love this app way better then the old one! This one is way faster and friendlier! Keep it up!
Using the Hoover Public Library has never been easier. Simply download our new and improved app and access the library from the palm of your hand. Us...