Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fatima Ishrat · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game has a lot of potential but it’s just not used. Every level has the same layout, no enemies attack, and it’s just repetitive in general. There is no challenge and no reason I should still be playing the game longer than 5 minutes. The hooking mechanic is great but I am not able to do anything else with it except grab enemies and drill them. Why can’t I use the hook and drag stuff into the enemies way? Same for the drill, it only has one use, which is to kill. There can be so much more done.
In this action game, you need to hook your enemies and drill them. You can drag your enemy from distance to eliminate them quickly.