Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KF PUN · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
How do I read the numbers for each? Only see AQI and aqhi explanation. Where do you get the data from?
Seemed like a nice, simple app to see pollution in HK. I don't mind the small ad at the bottom, that's how devs make money. But the full page pop up ads for games and other rubbish were too much. Uninstalled.
All of the air quality information you need to know in Hong Kong. We provide AQHI and AQI as well as the pollutant concentration of NO2, O3, SO2, CO,...