Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Holly Health Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the tone of the notification messages - I’m transforming my self care attitude from “have to” to “get to” and it’s really helpful. It really helps me focus on just a few select habits , so it’s like guard rails for overwhelm. I love the confetti when I complete one!
If you have to pay to use an app why would it be on the “free apps” category - think from the user’s perspective - I downloaded a free app, passed the onboarding and sign up (about 3-5 minutes) and boom a paywall without a skip.. not nice at all
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