Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kaliba Games & Technologies Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this game. It’s too many ads. It doesn’t make sense after I clear the board an ad comes on. All I want to do is play the game. I don’t mind ads, but not after every time I clear the board. This is the second game I really like that this happens.
Send the same-colored stickmans into the hole and complete the levels. Plan your moves carefully to send the stickmans, otherwise you may cause jam on...