Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Houghton Mifflin Harcourt · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It is very uninformed and unentertaining
The app works fine and the contents are great. I can see why you need to pay to watch because otherwise you could just get a free education! But I am an Eanes ISD student. Our math department is pretty much run by Houghton Mifflin Harcourt and since my parents already pay for me to go to this district (because 80% of our property taxes go to this district) I should not have to pay $2 for 1 lesson. Please make some sort of way that students can get this for free. (i.e. first and last name, then lunch number.) otherwise, the app is useless to me.
I think this app is well done and a good idea. The part where they are messing up like other reviewers are saying is the pricing. This app has been done before but in a different way. This app is very similar to an app called Video Calculus. The app has the same guy Professor burger giving lectures on math. This app only deals with Calculus though. The difference between the Two apps is the pricing. The video Calculus app offers a one time price for all the material for that course. Not separate prices for each section. I wish the developers of this application would price their app more like that. I feel that having access to this content on a number of days basis is much better way of doing it, then per section. For example to have access for all the lessons of calculus would cost me $20 for the year. For this application I could only get a max of 6 sections for that price. I say buy this application if your looking for good content, but just be willing to pay the price for that content.
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