Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Transport Department, HKSAR Government · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good idea to have the HK shows where cycling tracks are located and how they are linked. The app is just too buggy to be productive. The map navigation automatically jumped off to China or South China Sea as I moved my fingers across New Territories. Much improvement need in order to be considered acceptable.
Data is the best. Google maps doesn’t show nearly as many options. But interface is VERY laggy, app is slow, needs other apps for some basic information (bus arrival time), and it doesn’t show your current location in the route overview screen (ie how do I get to the bus stop?). Should also order best routes to take NOW, not which is shortest assuming you catch the bus with perfect timing.
The potential for the app is great, and I used to use it all the time, however you have to know the names of the buildings and stations as there is no map based function for search. So it is not helpful if you don't know the area very well to start with. However for the past few months the app has been completely unusable as it crashes on me every time I try to use it.
“HKeMobility” is an all-in-one mobile application with personalised traffic and public transport information. Public can conveniently and swiftly sear...