Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Focused Apps LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A few years ago, I found an advertisement for a fireball pack of 10 for only $0.99, so I instantly asked my parents for it. They got it, but there was a problem. Everytime that I payed the money, I didn’t get the fireballs. So I tried and tried, even contacting the owners of the game, but nothing. So after many days of trying, I gave up and played the the game the hard way. Plus, the physics of the game are strange. Also, I thought that I could save a tournament by presisng the auit tournament button, but my stupid brain didn’t realize what would happen. Finally, the characters that are in the 50’s for their level all feel the same. On the bright side thought the backgrounds are cool. The characters are pretty fun and the graphics are pretty good. Overall, I’d give this game a decent 7 or 6 out of 10 score. But hey... could’ve been worse!
This is my second time reviewing my favorite game. I had switched over and bought s new iPad, and literally lost the game. Well, I FOUND IT! And am playing like I did last time, to the point of needing an intervention! If there is one thing I wish would change, is that all my previous purchases would be re-installed. But, I can keep playing and WIN credits-which in some cases would be a pain, but in this case...FUN! Great game, and even after not playing it for a year or (a lot) more, I'm just as happy and excited to play it as when I first found the game online. -john wood
Swipe or flick your finger to hit the ball. It feels like real tennis! Hit Tennis is the most popular tennis game on iOS, with over 35 million downloa...