Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Haefele SE & Co KG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The user software is behind in many ways. It’s not for instance location aware. When setting time control for example doesn’t support “sunset” or “sunrise”. Why not use the GPS provided on the mobile phone to automatically determine this? Use it time control for light is heavily dependent on ambient luminance. Many other basic home automation apps provide this. HomeKit integration is non existent. A WiFi bridge is available (not free) but unsure if buying that allows for remote management. At the moment you have to be near the mesh to manage it.
Hafele needs to get with the times! This app is absolutely terrible and it looks like it’s 10 years old. Won’t even account for daylight savings time! Why would anyone use these outdated products when there are 1 million other companies out there with better apps, better support, and better products.
Update: Schedules do work now, but limited. Devices (groups) cannot be used in multiple schedules. For instance, I want lights to turn on for a couple of hours in the evening, then again early in the morning. If I set up two schedules to do this, neither works. I can only include the group in one schedule. It would also be nice to be able to include individual devices in a schedule. Currently, you need to create a group with a single device if you only want that device. Another recommendation for schedules is to have the default to every day instead of no days. Last comment is a repeat from my original review - which “hubs” or “gateways” will work? Original review: V2 is much better than V1. However, the newly added schedule feature doesn’t appear to work properly. You can set up schedules, but nothing happens at the scheduled times. My lights don’t turn on. Scenes don’t work properly either. Once you create a scene, you can’t turn it off or deactivate it. I had to turn the lights off manually and delete the scene I created. Integration with Alexa isn’t described well. It appears that you will need to purchase a connect mesh “hub” or “gateway” that will connect to the bluetooth connect mesh network, but no information is provided to describe which devices are compatible.
The Häfele Connect Mesh app offers extensive control options including the control of electrical fittings technology in furniture and rooms. The Häfe...