Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IEC GAMES AUSTRALIA PTY LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Haven’t had the game downloaded 5minutes and my patients is already being tested. Ads after the first level. Game keeps interrupting my music so I have to keep going out of the game to start my background music again. Why are these games so glitchy. I feel like they’re all viruses at this point. No more downloads for me. I’d rather read a book!!
Dive into a unique puzzle adventure where creativity meets strategic sorting and merging of colorful hexagon tiles. Explore a world filled with hexago...