Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TojoyGame · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good
Game is very Pay-to-Win oriented with annoying gachas that never go away because they want you to buy something. People on my server were already 4x my strength in less than 24-hours. It’s not like I can catch up, the progression is level-capped so unless you spend real-world money on having the ability to buy more hourglasses to progress faster, this gap will always remain and only get worse over time. The guild I joined was mostly inactive and I tried to leave; surprise! You can’t leave until the event is over. Really? Why would I *want* to stick around for an event in which nobody else is participating and shortchanging me out of rewards?! Absolutely TERRIBLE concept!! Lastly, what is with naming almost every “hero” an ancient gods’ name or demonic entity? Baal, Diana, Abaddon, etc. all completely unnecessary. Game deleted.
This has the very basic elements of a normal gacha rpg game, but all done to the bare minimum level. The graphics, the mechanics, the onboarding events, all sub-par from the competition. There is no story at all for the campaign, which is probably better than a bad story, but I do enjoy the games with interesting campaign stories. Despite the fact that the graphic assets all seem to be of a quality to run at native iPad resolutions, it runs on the iPad as an iPhone app, and you have to hit the double size icon in the lower right of the screen to get it to fill the iPad screen.
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| Name | Price | Type |
|---|---|---|
| VIP1 PACK | $0.99 | One-time |
| VIP2 PACK | $1.99 | One-time |
| Mini Monthly Card | $4.99 | One-time |
| Weekly Pack 1 | $4.99 | One-time |
| SPECIAL OFFER 5 | $4.99 | One-time |
| SPECIAL OFFER 4 | $9.99 | One-time |
| Monthly Card | $14.99 | One-time |
| Festival Offer 3 | $19.99 | One-time |
| SPECIAL OFFER 3 | $29.99 | One-time |
| SPECIAL OFFER 6 | $49.99 | One-time |