Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aybuke Safi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The games concept is alright, but it’s extremely laggy. Right when I went to the villain’s side, I had a lag spike and my game crashed. Second time I tried to play the game I ended up beating the level, I had a lag spike and the game crashed. Also, the models are weird looking, and the cloths from the characters is clipping through their body.
You have special powers, it is up to you to decide how to use it. Be a Hero or be a Villain! The fate of people is in your hands. What are you going...