Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ASA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Absolutely do not buy this. I wouldn't use it, even if it were free. If your in a flight program and they give you money to get this (like mine did), Do Not Buy it. There are much better resources out there. This is also the opinion of everyone that I'm in flight school with (which is about 25 of us) and have asked them about their thoughts of this app. I rarely write reviews but I had to warn others on this one.
As you read the first 10 questions you will see why I say 3 stars. Sloppy input of information into this app.
Would give 5 stars if you could do random questions as opposed to all in order.
Using a question-and-answer format, Helicopter Pilot Checkride lists the questions most likely to be asked by examiners during the last step in the pr...