Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗People's Trust for Endangered Species · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Was always slow to open the main map, but in the last few weeks the lasted iOS seems to have totally broken the app. It’s now totally unusable. 😞
It’s a brilliant app, would have given it 5 starts but all the sighting’s I’ve logged since I downloaded the app haven’t appeared on the sightings map. Makes me wonder if the same thing is happening with other users. Very valuable project though!
Great app for recording and helping hedgehogs all across the UK. Lots of free helpful resources to save hedgehogs. Also love the latest news and gallery to see other people’s hogs! Great addition to this long running campaign- well done.
We want to make sure the hedgehog, the UK’s only spiny mammal, remains a common and familiar part of British life. We know hedgehogs are in trouble....