Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lindsay Ellis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After losing our mom, my sister and I used Heartchive to navigate both the emotional and practical sides of loss together. The relationship-based task lists kept us coordinated on all the responsibilities of closing out a loved one's life, without starting from scratch or dropping the ball. We could share tasks, set reminders, and store important documents in one place during a time when neither of us could hold it all together alone. Beyond the logistics, the memory archive and writing prompts gave us a place to save photos, stories, and feelings we didn't want to lose. It never feels clinical. It just makes room for grief on your own terms. If you've lost someone, this app honors both the emotional weight and the practical reality. My sister and I are grateful it exists.
Heartchive has been such a beautiful and meaningful app to use. It makes it incredibly easy to capture memories, thoughts, and moments you want to hold onto, and the whole experience feels really intentional and thoughtful. Highly recommend for anyone who wants a more mindful way to save their most important moments and memories.
This app has been amazing my Dad passed unexpectedly and I’ve been able to put my feelings down with no judgements. Lyndsay has made an amazing app for those who have lost a loved one. So happy I have downloaded it.
Heartchive (heart•kive) is a private space for end-of-life planning, anticipatory grief, and navigating loss. When everything starts to pile up, the...