Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ruben Ticehurst-James · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Although the app shows today’s date, all articles in the feed are from two weeks ago! Is this a bug with the “2 weeks ago” label or a more serious bug with the app itself pulling recent news
This app is great if you want to quickly read the news!
Greatest news app. Really useful and only a beautiful mind could have created this.
Headlines Today is your daily briefing. All for free. With no paid subscriptions. No adverts. No clickbait and we do not sell your data. Every hour H...