Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Homer Electric Association, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use an iPhone X, and the app has worked fine for the past several years. Had my login info saved, and it was easy to pay my bills. Since the most recent update, however, every time I try to enter the password it erases it and says it is inaccurate or missing. I know I’m using the correct password, as it works fine on the website. If I can’t login, the app is useless to me.
The app is user friendly and has an appealing look and feel. Very easy to navigate.
I love being able to enter meter readings right on my phone! Lovely to see my bill on my phone. Loads of information, like outage info, tucked into this sweet & useful app! Bravo!
Our Mobile App is designed to give you fast, secure account access so you can easily manage your account details, view your bill and your account bala...