Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗New York State Stop-Dwi Foundation, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Can tell this app hasn’t been of focus for many years. UI looks completely out of date and useless compared to many other apps
Hi my friend downloaded this hoping to find a plan to outrun the law men and the Pinkertons, unfortunately they kept finding us and we kept fighting them off, and then we ended up in an island but we found a way to get back, Dutch kept browsing hoping to find the plan that’s gonna save us all, but in the end Dutch went insane, I have tuberculosis, and all of our friends who didn’t die ran away, terrible app would not recommend to any outlaws
App removed the BAC calculator which while I knew was inexact I used as teaching tool to show people how easy it was to reach high BAC. Also, games are impossible to win completely sober— every time I’ve played it has said I’m intoxicated which I know is not true since I haven’t been drinking at all. No parameters provided for what is a good score. Instills a sense of distrust. Good reminder of alternate ride options and resources.
The STOP-DWI New York’s Have A Plan mobile application has been designed and created to encourage individuals who may have had too much to drink to Ha...