Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Harrods Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Enjoy using this app, sometimes slow but overall great!
I don’t understand how an app can be so bad, especially for a good store like Harrods. It’s not like they needed to reinvent the wheel there are so many good shopping apps out there. They have lost out on so many sales because of their app. Their website is also very bad, but the app is unusable.
The map is almost essential if there's anything specific you're looking for since Harrods is so complicated with so very many rooms (and even the physical floor guides don't show you all the counters), so the interactive map showing you exactly where you are and exactly how to get where you want to go is a godsend. Even on my iPhone X though the game crashes the app every time.
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